Now piloting in Thiruvananthapuram, Kerala
Shops order every FMCG brand they stock from one app. Each line goes straight to the one distributor authorised for that product in that area, and that distributor confirms exactly what it can deliver.
Distribution Network is a B2B ordering platform for FMCG. It connects brands, the distributors they authorise, and the shops that sell to consumers, so that every order goes to the right distributor with no calls, no guesswork and no territory fights.
The problem
Brands, distributors and shops all depend on each other, but most of the information passes through salesmen's visits and WhatsApp messages. Here's what breaks for each of them.
Brands
Distributors
Shops
How it works
Every product line is decided by a single lookup: this product, in this shop's area, today gives the one authorised distributor.
For brands & manufacturers
Authorise one distributor per product per area, and the platform enforces it on every order. See real sales by area and the demand you're missing.
Authorise a distributor per product or brand-wide. Two distributors can never hold the same product in the same area.
When a shop orders your product where nobody distributes it, the demand is captured and shown by area, not lost.
A brand dashboard with sales by delivery area and distributor, from real orders, not reports.
Maintain products, packs and categories once. Every shop in every area sees the same catalogue.
Distributors set prices per pack only between the MRP and the floor price.
Transfer an area to a new distributor from a start date. Past orders keep the terms they were placed with.
For distributors & stockists
Every shop in your area orders your products straight into your panel. Confirm what you can supply, dispatch, and get paid. Nobody else can sell your products on your ground.
You receive only lines for products and areas you're authorised for, split out of each shop's cart.
Edit any line to the quantity you can deliver, or zero. The shop sees it before the van leaves.
Claim products in delivery areas. Overlapping claims go to the platform team, not to a price war.
Approve the shops you serve, set a credit limit for each and record payments against invoices.
GST invoices are raised as you fulfil. Dispatch, delivery and returns are tracked in one place.
Give your order desk staff their own logins, and set your company's terms once.
For shops & retailers
Grocery, supermarket, bakery, medical or wholesale: order everything from one place, any time, and know what's coming before it arrives.
Browse every active product. The app splits your order between the right distributors for you.
No slabs, no minimum quantities. Order one carton or fifty.
Every product shows whether you can order it now, and why if you can't.
Follow each distributor's part of your order, cancel, or request a return from the app.
Verify your phone number with a one-time code and drop a pin on your shop.
Raise a support request on any order and get notified the moment something changes.
Features
A shop app for iPhone and Android, a web panel for brands and distributors, and a control room for the platform team.
Areas are drawn on the map with their PIN codes. Shops are placed by their pin, or by PIN code where there's no pin. Every product in every area has exactly one authorised distributor.
One cart becomes one sub-order per distributor, each with its own status.
Distributors confirm what they can deliver. Shops see it line by line, and nothing is quietly rerouted.
Unassigned demand, colliding claims, unclear shop locations and lapsed authorisations each open a conflict with its full history, for a person to resolve.
Distributor prices within MRP and floor, frozen on each order.
Raised as orders are fulfilled, with tax worked out per line.
Credit limits per shop and payments recorded against invoices.
Shops request, distributors approve and refund.
Order accepted, dispatched, delivered: everyone hears the moment it happens.
Shops upload licences and documents; distributors approve who they serve.
Shops raise tickets on any order; distributors reply and close them from their panel.
Authorisations, transfers, prices and settings are all logged. Order history is never rewritten.
Before and after
| Moment | Today | With Distribution Network |
|---|---|---|
| Placing an order | Call or message each distributor separately | One cart for every brand, split automatically |
| Who supplies what | Whoever the salesman says, or whoever is cheaper this week | The one distributor the brand authorised for your area |
| Short supply | Found out when the van arrives | Confirmed quantity shown before dispatch |
| New area demand | Lost. Nobody records it. | Captured as a conflict and a coverage gap for the brand |
| Territory disputes | Settled by argument or price cuts | Map-based claims, decided by the platform team with history |
| Billing & credit | Paper bills and a notebook | Automatic GST invoices, credit limits, payments recorded |
Built to be trusted
If a distributor declines a line, the shop sees it. The platform never quietly reroutes and breaks the exclusivity it promised.
Orders keep the price, tax and distributor they were placed with. A later transfer never rewrites the past.
Each distributor, brand and shop sees only its own business, and that is checked on every single request.
Anything ambiguous becomes a conflict with its full context, for a person to resolve instead of an algorithm guessing.
FAQ
Distribution Network is a B2B ordering platform for FMCG. Shops order every brand they stock from one mobile app, and each product line is routed automatically to the one distributor the brand has authorised for that product in the shop's delivery area. Brands and distributors manage everything from a web panel.
Every shop is placed in one delivery area by its map pin or PIN code. For each product in the cart, the platform looks up the distributor authorised for that product in that area today, and the order is split into one sub-order per distributor.
No. For any product in any delivery area exactly one distributor may sell it. The rule is enforced by the database, so overlapping claims become a conflict for the platform team to resolve instead of a price war.
No. There is no minimum order, quantity slab or stock limit. Shops order what they need and each distributor confirms what it can deliver.
The distributor edits the line to the quantity it can supply (zero means unavailable), and the shop sees it plainly, for example "ordered 24, confirmed 12". The platform never silently reroutes the order to someone else.
You can still order it. The line waits as "awaiting routing" and opens a conflict for the platform team, who assign a distributor. Brands see this unmet demand as coverage gaps by area.
Cash on delivery, credit or prepaid, depending on what each distributor offers. Distributors set a credit limit per shop, and invoices are raised automatically.
We're piloting in Thiruvananthapuram (Trivandrum), Kerala, and onboarding brands, distributors and shops in new areas on request. Tell us where you are.
Shops use the Android or iPhone app and sign up with their phone number and shop location. Brands and distributors use the web panel in any modern browser.
Yes. Each distributor, brand and shop sees only its own orders, prices and customers, checked on every request, and every change is written to an audit log.
Get started
Tell us who you are and where you operate. We'll set you up and walk you through your first orders.
Thanks. We'll call you within two working days.
Brands get control, distributors get clean orders, and shops get everything in one place.